"I personally think that craft product shots look more professional when all of the shots have something in common with each other e.g. same model/s wearing the products, same backgound/s same size shots, same shape shots, same style, same frames etc. etc. etc. Of course how you choose to present your shots is a personal thing and will also be very dependent on the flavour of the craft that you sell. I want my shop to be reasonably modern, simple to use, and clean to look at. To that end, my product shots are all the same size, and they all have a pure white coloured backgound. The benefit of having a plain coloured or white background for your shots is that the product is in full focus and there is nothing in the background to distract the onlooker. So I am going to show you how I take product shots with a pure white background…"