Passionate amateurs are reshaping the field of design and innovation. Music, technology, movies, websites, and also fashion is increasingly produced by an emerging class of so-called 'professional amateurs.' Will the pro-am revolution disrupt the design industry? What should professional designers do in the future?
A panel discussion at the Cable Factory (Kaapelitehdas), Helsinki, at 5:00 pm on September 22nd, 2005.
Chris Heathcote, Nokia Corporate Strategy (Blog: anti-mega)
Ville Lahtinen, snowboarder and pro-am revolutionary (Outowear)
Liisa Jokinen, HEL LOOKS street fashion site
Dr. Elizabeth Shove, sociologist of consumption, Lancaster University
Host: Ulla-Maaria Mutanen, University of Helsinki (Blog: HobbyPrincess)
Organiser: Finnish Association of Designers Ornamo