Ulla Engeström is a Finnish technology entrepreneur with an interest in how images and objects participate in social media and create long tail markets. She is the founder and CEO of ThingLink, the largest network of interactive images for consumers and brands, and the co-founder of Nopsa Travels, a travel agency promoting sustainable, short-distance tourism. Ulla has a masters degree in International Design Business Management (IDBM), and she is a PhD candidate in behavioral sciences at the University of Helsinki with additional graduate studies at the London School of Economics. 2001-2001 she directed the Institute for Design Research in Finland. Ulla is a co-founder and partner of Social Objects Oy, a Helsinki-based technology incubator.